International Resources Inc

Recently I planned to co-host a teleconference call where over 2,000 interested people were invited. When events of this type are planned, I usually anticipate a 5-10% reservation rate and then 20-25% of the people reserving their space will actually participate on the call.

 

 

Those numbers are not the lesson of this article. Although if you read the numbers carefully they wil help network marketers, direct response marketers and people managing special interest groups off line and on line. This article is about the doors that opened when I failed to understand all of the features of the new conferencing call system I was testing and I couldn’t connect the callers. I rescheduled the call.

 

 

In a prior life I would have blamed a lot of people but now I look and say what could I have done to prevent this problem? The number one action (and yes I knew this but didn’t do it) was to test the system before announing and promoting the call. I had assumed I understood how it worked from the training that was available and I didn’t. So I accept responsibility for needing to reschedule the call.

 

First lesson: always test …always.

The conference call system is fairly new and once discovered I really wanted to use it. The features and benefits for a free system were “off the charts.” I was further impressed by an email from the company’s CEO who had learned of my canceled call and wanted to know about the difficulty and what they could do better.

 

 

Second Lesson: when a customer even a free customer has an issue, find out what you can do to solve the problem and possibly prevent it from recurring.

In order for me to answer the question for myself and the CEO as to what can be better I needed to make sure I understood how this system worked. Often times when I have a question I will become the teacher since if I can successfully explain it to someone else then I understand it myself. So I developed three videos of enhanced training for this system which is called Callifower. These videos are below.

 

 

Third Lesson: You understand an important topic well enough if you can teach it.

Now this is where my business analytical and consulting skills really kick in. I stepped back from this situation and asked, other than my group who else would benefit from this conference calling system and training? Here is a short list:

 

 

1. There are groups using conference calling extensively now. They include network marketers, internet marketers launching products to name a few.

 

 

2. Companies with employees in remote locations. These can include outside sales people on the road, managers of stores in multiple locations, trucking companies with drivers on the road, employees in mulitiple offices or plant locations. Are you beginning to see the opportunities.

 

 

Fourth Lesson: Be open to how technology developed for one group can be applied to non-targeted groups.

This is the advantage of working with a business consultant exposed to a wider range of company practices. However, like companies not all consultants have expertise in marketing tools like blogs, video, social networking, conference calls, syndication, direct response and more.

 

 

International Resources and specifically this consultant is very connected to not only the latest tools that are developed but more importantly often has personal experience with what is working. This logic can be applied to company managers who identify a practice that works well and can share that using video, white papers, blogs, press releases, emails, newsletters and seminars with customers and even competitors. Very few discoveries are extremely proprietary and often “speed to market” with information establishes credibility.

 

 

What really caught my attention about Calliflower were the features of being able to see who is on line and multiple ways for participants to ask questions and participate. Check out these videos:

 

 

Video 1: Calliflower Conference Call Training for Participants:

 

 

Video 2 Part A Calliflower Conference Call Training for Conference Hosts:

 

 

Video 2 Part A Calliflower Conference Call Training for Conference Hosts:

 

 

Sending all my readers the energy of wellness, peace and abundance.

 

 

Steve Pohlit http://www.stevereports.com

 

 

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Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

Celebrity is defined by Mirriam-Webster as a famous and celebrated person. When I think of a celebrity, I feel that person is known by many people with diverse interests. Celebrities I am aware of generally fall into a perceived niche. Oprah for example promotes many different themes. She is a talk show host. Tony Robbins is a self development guide.

 

What happens when a celebrity who is well known in a specific area decides they are going to make a huge difference on a related but very distinct area of interest? For example, you are probably aware of several actresses who have increased the awareness in society of orphaned children by their posture and by personally adopting one or more of these children. Now they become well known for their personal interests and beliefs.

 

I have studied in general what several famous people have done outside of the area for which they became famous. I asked the question: by being famous did these people automatically gain acceptance in another area of personal interest? The answer is no. Even though celebrities have a following, when they move out of their arena of fame for them to be successful with their message they and their message needs to be marketed.

 

As I have worked through the development of a marketing strategy with a celebrity, I quickly realized that my primary mission was to present a plan that most people could understand. The focal point was the same one that I use with all my business clients. That focal point is simply “what is the goal?”. For business development projects the goal is usually defined as a targeted increase in revenue and profits in first 90 days and the establishment of new processes and procedures to sustain that growth rate. For my celebrity client we agreed on a twelve month measurement of success which is a bit of stretch.

 

Once there is “buy in” on the goal statement that includes a defined time frame for achievement the steps to achieve that goal can be identified and sequenced. This is no different than my advice to business owners which is the goal that you want to achieve three months or twelve months from now is achieved by what you do each day and each week. We set the goal, we define the steps, we measure actual vs. plan and act on the variances. That’s it.

 

When you do this kind of work, you learn a lot about the person and their support structure. This is true for a business and for a celebrity. It is natural to want to share this information with others and particularly those close to you. You cannot. The two attributes that are most important when working with anyone are credibility and trust. Your credibility comes from the value you are adding now and not from anything you have done prior. Trust is gained by respecting those areas of the lives of the people you are working with that need to remain private. If they choose to become more transparent with anything that is their call. So it is with my celebrity client. If ever my role is disclosed, it won’t be coming from me.

 

Sending all my readers the energy of vibrant health, happiness and prosperity.

 

Steve
http://irconsultinginc.com

 

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

 

Email Steve or call him directly at 727-587-7871

 

PS You are invited to review our FREE Report :Top 10 Steps For Making More Money With You Business Starting Now